Sunday, July 16, 2006

Babies R Us shopper leaves empty-handed

A most generous real estate client and his family recently sent me a $50 gift card to Babies R Us. Before Meryl was born, Elaine and I looked somewhat dispargingly at this place as the Megolomart of baby products, a corporate monolith to be overlooked and passed over in favor of smaller quainter baby boutiques, and yet once we went in we were enamored with all the wonderful things to be found there. Since my wife delivered almost 11 weeks ago, we have dropped I don't know how much money into that very establishment. We've been countless times and each time find something we feel we must get, even if it's just diapers and formula. Their prices are cheaper than many other places and they sell all the practical stuff along with the frills.

On my lunch break the other day I went in Babies R Us once again to to buy something for Meryl. Since most all of our purchases bought with shower gift cards have been of the practical variety (diapers, pacifiers, wireless mouse and keyboard), I thought I would take this opportunity to get her something fun, something she would enjoy and something we would enjoy watching her enjoy.

The problem with baby toys is that they only come in garish primary colors. Fire engine red. School bus yellow. Lime green. That alone isn't necessarily bad, and I know this is because these colors are easiest for her developing eyes to see, but . . . this is going to sound selfish . . . they don't match our furniture. All our rooms are painted with Martha Stewart colors and Martha just doesn't recommend any of the colors on the Fisher Price pallet. And for good reason. They clash like polka dots with animal print.

We have not showered our daughter excessively with toys yet, and I don't see it happening. She does however have the Little Tikes 5-in-1 Adjustable Gym that she likes. It looks like a plastic sawhorse tipped over on its side. You lay her underneath it and when she kicks the board at the bottom, lights blink above her head and music plays. She loves it and flails her little arms and legs when it makes music, especially Itsy Bitsy Spider, but the thing is an eyesore.

When you're looking for toys appropriate for children aged zero to six months, you quickly find the choices are limited. I don't know what I walked in there expecting to find. A ten-week-old can't exactly sort blocks or operate a remote control car. Her daily activities now are limited to cooing, kicking, arm flailing, pooping, peeing and squealing, and most of those abilities don't lend themselves to play time.

Most of the toys in her age group are variations of the one thing she already has. Some gyms play more songs, some have different lights, some have plush rattles that hang down in her face, but they're all just more of the same. Some of them go for more than $70. Yes, that's a seven and a zero. Seventy. My daughter would rue the day that I paid that much on a toy for her at this age because to rationalize the amount spent I would make her play with it for the next ten years. Who needs the Barbie Dream House when Barbie can just live in the Little Tikes 5-in-1 Adjustable Gym? And if Ken head-butts the green board at the bottom, they can both dance to Twinkle Twinkle Little Star?

I left Babies R Us with nothing in hand but the gift card I walked in with. It's difficult to justify spending obscene amounts of money (even gifted monies) on toys that she'll outgrow before I figure out how to put the batteries in them. Besides, Meryl's favorite activity now is laying on her changing table watching the overhead fan spin around and I wanna milk that for as long as I can. I'll go back to the store in a few days and probably purchase some of the ol' standbys: diapers, formula, maybe the 80s Edition of Trivial Pursuitâ„¢ .

Did I mention you can also use the card at Toys R Us?

6 Comments:

Blogger OhTheJoys said...

It is such a relief when the GIANT pieces of plastic leave the house - exersaucer, swing, play gym, etc. (They get replaced by stuff with little parts flung ALL about the place, but that is another story.)

Also, when she figures out how to use her hands, random things are going to be her favorites and they will probably be: plastic spoons, a tic tac box, the box of dental floss, the lid to a tupperware container, the entire tupperware cabinet, the cabinet knobs... in other words, nothing purchased from the Corporate Kingdom of The Baby.

Tuesday, July 18, 2006 3:12:00 PM  
Blogger Bugwit said...

Advice is my life, but I am rarely asked, for some reason. However, because I like your face, I am going to give you some of my best advice for free. I have no kids of my own and therefore I am able to give you my objective, unbaised opinion based on my keen powers of observation where parenting is concerned:

You are abusing your child.

It is completely innapropriate to deny your child at least three new toys for and every trip to a Babies/ToyRUs.

Each trip to Target/KMart/Walmart requires at least two new purchases, and each trip to the grocery store requires one new toy.

Convenience stores may not have much in the way of toys, so a disposable lighter may have to do in a pinch.

This is the rule of thumb: If they want it, you must buy it. Your child is too young to speak, so if they look at it or smile while near it, they must have it.

Unless your living room is knee-deep in toys by the end of this week, I'm afraid that I will have to contact Child Protective Services.

Wednesday, July 19, 2006 12:08:00 AM  
Blogger Pendullum said...

I remember counting the days and just waiting for my gal apl to become human by being able to use her thumbs...
and pick up objects and when she did I remember screaming !Eureka!!!!

The best thing we ever gave our wee one, was this object that had a whole bunch of primary(sorry) coloured wires attached to a great block with coloured wooden shapes that followed the wires..
She played with that toy for 2 years...
I gave her that present when she was OUT longer than she was In... (so to speak 40 week anniversay present)

Wednesday, July 19, 2006 12:55:00 PM  
Blogger My Daily Struggles said...

You need to spoil your kid more. There's nothing like having a spoiled brat of a kid. They grow into the leaders of society.

Wednesday, July 19, 2006 3:01:00 PM  
Blogger Zen Wizard said...

Sadly, I could spend $100 at Toys R Us...on myself...

Shouldn't there be a Vasectomies R Us?

That would be what we call in marketing, "Brand Cannibalization," but I feel they are missing out on a whole stratum of the market.

When people get really old, they start digressing back to an infantile state and need diapers, etc. Plus, is shuffleboard that more sophisticated than a rattle or a mobile over a crib?

You guessed it: There should be a Geezers R Us!!

Wednesday, July 19, 2006 4:58:00 PM  
Anonymous Anonymous said...

I can't wait for her to be playground ready--'cept they are destroying the world's coolest playground as I type!

http://www.retrocrush.com/archive2006/sfoplayground/index.html

Thursday, July 20, 2006 12:15:00 PM  

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