Project961.com
I suppose since I watch a minimal amount of television and listen mainly to AM radio that it should be acceptable for an FM station to try and target their advertising to me via a mailed postcard, but come on -- at least make it appealing to the reader. A local station is apparently running a promotion where they're giving away fully restored muscle cars to their listeners. Huzzah!
On the front of the postcard are three cars deemed "muscle cars" by the ad folks at Atlanta's WKLS 96.1. Recognizable to me is the 60-something-model Mustang, mainly because in college I dated a girl who drove one. She always complained about having to change the spark plugs. Lucky for me she wasn't one of those chicks who expected her beau to be car-savvy. This may surprise some of you who know me, but my knowledge about automobiles extends only to cranking them and filling them up with gas. I don't know a sparkplug from a mucus plug.
What gets me is the youngspeak language used on the card. Get this:
Nothing says "guy card" like owning a fully restored American Muscle Car!
What does it mean to be a "guy card" holder? Isn't guy too broad of a term to merit cardship? It just sounds too much like saying "human card" or "omnivore card" to me. Or am I wrong to assume by guy they mean male?
Here's another one:
Plus, we're hookin a brotha up for the Fall race weekend at Atlanta Motor Speedway.
On the front of the postcard are three cars deemed "muscle cars" by the ad folks at Atlanta's WKLS 96.1. Recognizable to me is the 60-something-model Mustang, mainly because in college I dated a girl who drove one. She always complained about having to change the spark plugs. Lucky for me she wasn't one of those chicks who expected her beau to be car-savvy. This may surprise some of you who know me, but my knowledge about automobiles extends only to cranking them and filling them up with gas. I don't know a sparkplug from a mucus plug.
What gets me is the youngspeak language used on the card. Get this:
Nothing says "guy card" like owning a fully restored American Muscle Car!
What does it mean to be a "guy card" holder? Isn't guy too broad of a term to merit cardship? It just sounds too much like saying "human card" or "omnivore card" to me. Or am I wrong to assume by guy they mean male?
Here's another one:
Plus, we're hookin a brotha up for the Fall race weekend at Atlanta Motor Speedway.
Call it narrow minded on my part, but I think the term brotha should be reserved for men who have at least some degree of sub-Saharan African ancestry. You know what else? I've never been to the Atlanta Motor Speedway, but something tells me the aforementioned brothas aren't in high number at a venue known primarily for offering beer-swilling White guys a place to watch souped up racecars crash into each other. The postcard may as well say Plus, we're hookin a brotha up with full hockey gear and two backstage passes to Barry Manilow.
Those folks at WKLS 96.1 sure know how to help a brotha out, don't they?
Oh well. Guess I have to cash in my guy card.
posted by kevin black at
2:30 PM
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