Tuesday, August 23, 2005

Don't drink the Kool-Aid

Some people market products. Others market skills. The people who most amaze me though are those who make a living marketing themselves. The motivational speaker is the first guy that comes to mind, but really several types fall into this category: politicians, religious leaders, philosophers, etc. Instead of producing a tangible good or provide a service people would rather pay for than do themselves, these people do little more than employ the gift of gab. Those who can't rely solely on their personality offer us a carrot. They may have a small line of products available for purchase, or they may offer the secrets to getting rich. Some have both, but they usually pester you to buy something from their catalog.

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